Building a company is a brutally challenging journey
A few “restless nonconformists” choose to spend their finite time on this earth building: creating products, confronting industry incumbents, hiring people and sparkling belief, fully aware they are pushing against odds that say most companies were never meant to survive
Entrepreneurs are the architects of tomorrow
For us, it’s curious that stories like these get grouped under the generic, uninspired label of “business,” when creating a company from scratch is, in truth, one of the most fascinating adventures of our time
We choose to be different
In an industry that claims to embrace innovation, it’s odd how often everyone follows the same trends. Do we only value risk when it’s taken by the companies we invest in, but not in ourselves?
We don't believe in geniuses, we believe in networks
Great products are the result of the collaboration of many different people with diverse points of view
We don’t care about the size of our participation, we care about investing in the right people
We are not territorial nor transactional. We focus on bringing the very best funds and people to our cap tables. VC is an industry where multiples are extremely high or zero. Focus on the size of the pie, and not on the piece
We believe we know less than the founders
We invest in highly intelligent, obsessed founders who devote all their time and energy to solving their business’ core issues. We listen to them, take their advice, and respond by creating value
We believe in professionalism, not formality
We like real, direct feedback that respects entrepreneurs’ time. We cut the bullshit. We talk about life. We listen to aspirations, heartbreaks, and real personal challenges. When you truly listen, business follows naturally
We don’t believe in overnight success
We believe in continuous work. Champions are made when no one is watching
Power to the operator
We believe in founders. For this reason, our network, the Norte Mafia, consists of 400+ those who have shaped the entrepreneurial landscape in Latam and globally
We believe in laser-focused interventions
We don’t meddle with operations. We create value by connecting the right people at the right time, bringing top funds and angels onto cap tables, generating revenue from day zero, and helping hire exceptional talent
Power of goodwill
We build genuine relationships that compound over time through generosity, integrity and real value creation. In the end, everything starts and ends with people
